Social Media Management Art or Science ?

Over the last couple of weeks I’ve had numerous discussions with a new client regarding the art and science of social media analytics. After several years of trying to generate revenue for his business with social media, he’s finally turned to me because he’s just not getting the ROI he needs alone. While working with him and After several weeks of analyzing his metrics and doing some judicious A/B testing, I’ve learned a lot about why he’s not seeing the market performance he hoped. He has some content marketing issues we’re working on, poor SEO performance, and was miss using some social media platforms .Interpreting social media analytics is really 1 part art and 1 part science — or maybe 2 parts art and 1 part science. A dollop of experiences and a smidgen of intuition doesn’t hurt either.

Social media is as much an art form as it is an ongoing science experiment.

Delivering the right message to the right audience at the right time is a key determining factor in the success of virtually every update, tweet or post.Social media has proven to be a vast platform not only to connect but to share information. Any content that are shareworthy are usually spread through.We regularly encounter with few standard rules set and experimented by industry vaterans as we are going to discuss now,

80-20 Rule 5-3-2 Rule is in !!

According to McCann’s framework for social media, out of every 10 tweets or Facebook posts, five should contain content from others that is relevant to your audience, three should be content created or designed by you and two should be something personal and non-work related to help humanize yourself or your brand.

Is same rule applicable to all or should it be different for everyone?

in my opinion Scheduling posts on social media should be an experiment that can be consistently revised based on the latest analytics.

Content is Even More Important Than Timing ?

The “Q1 2014 Social Intelligence Report” (PDF) indicates that Facebook still rules the roost when it comes to social media platforms—engagement is higher on Facebook than on any other platform and is on the rise.

ADI’s report looks at the effect social media has on brands from a paid, owned, and earned perspective. The analysis is based on 260 billion Facebook ad impressions, 226 billion Facebook post impressions, 17 billion referred visits from social networking sites, and 7 billion brand post interactions, including comments, likes, and shares.

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