1) ADVANCED TECHNICAL SEO FOR BING
The Ask an SMXpert series continues the question-and-answer (Q&A) segment held during sessions at SMX Advanced 2018 in Seattle.
Today’s Q&A is from the Advanced Technical SEO: Page Speed, Site Migrations and Crawling session with Frederic Dubut from Microsoft/Bing.
Question: If we have a bunch of new content we want to index but are worried we don’t have enough crawl budget, which should we do first: focus on increasing crawl or indexing the new content?
Frederic: If you are currently running into severe crawl issues, you should definitely work on stabilizing your crawl. Keep in mind the most severe crawl issues are generally due to duplicate content. This is something you should do regardless of whether you intend to publish a bunch of new content or not, although this is even more critical in the former case.
If you are not currently running into crawl issues, and the amount of new content is not disproportionate with the amount of existing content, then you can start with indexing the new content and monitor how fast the crawler is picking it up.
Publishing an up-to-date and comprehensive sitemap will help, and so will publishing a really simple syndication (RSS) feed linking to all new content posted in the past three hours. Remember to register both of them in the Bing Webmaster Tools (BWT) for the highest impact.
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